DIY Vermicomposting – A Worm Farm on a Budget

Have you wanted to set up a home worm farm, but been put off by the high cost of purchasing one of the neat “designer label” multi-tiered “vermicomposting” kits, promoted by garden centres and mail order companies? Well, let’s cut through the crap! – ITS ACTUALLY NO SECRET !!! -You can easily make your own DIY three bin kit for a just a few dollars and your worms will be as happy as little pigs in the yellow stuff, with no big bad wolf in sight. Moreover, you don’t need to be an expert handyman to achieve this!

  • Hardware stores, supermarkets and camping outlets sell tough, general purpose black (opaque) plastic storage containers for a very reasonable price. These are usually tapered so that they can be nested to facilitate stacking on the retailer’s shelves and come with a “snap-fit”ce lid. For your worm farm, you will need three of these tapered containers (but only one lid). For a simple home worm farm I would advise going for 12 gallon (45 litre) containers. Typically, they will be about 15 inches deep (400mm). You can go smaller, if you want.
  • In the first storage container, drill a 3/8 inch (15mm hole), centrally placed, in the side of the bin, just above the base. Insert a ½ inch (12mm) cheap plastic barrel or irrigation tap (with washers) into your hole and tighten fast with lock nuts – make sure you get a good seal – test by filling the container with tap water. This container is to be the lowest one in your stack and will retain the highly nutritional “worm tea” leachate, that will start dripping down from the composting bins above. Worm tea is a valuable liquid organic fertilizer, that can be diluted and used directly on your organic vegetables.

The two upper bins will actually hold the worms. They are to be identical and are prepared as follows : –

  • Drill a pattern of ¼ inch (6mm) holes across the entire base of each container for drainage and to allow drainage and the upward migration of the compost worms, these holes should be regularly spaced at approx two inch (50mm) centres in either direction.
  • For aeration, drill two rows of ¼ inch (6mm) holes at two inch (50mm) centres, in a continuous band around each of the bins. This band of holes would be about four inches (100mm) below the top rim of the bin.
  • It is not essential to drill holes in the lid, which is closed tightly over the upper bin. as you should get enough air through the sides.
  • You first set up the lower (sump) bin on bricks or blocks, allowing enough space to tap off the fluid from beneath it. Choose a shady location for the worm farm (in a shed or garage, if you are subject to frosts).
  • The second and third bins are “nested” within each other and dropped into the sump bin. To maintain a working space for the worms, and for accumulation of compost, you need a few spacers or packers of about six to eight inches height, between the two upper bins and some smaller packers of about four inches in the lower (sump) bin. You can use wood blocks or sealed food jars for packers. The packers also prevent the tapered worm bins from jamming together.
  • To prevent “nasty bugs” from squeezing in between the bins, you should close (caulk) the small gap between them with strips of shade cloth, or mosquito netting.

Now you are ready to go into production. Space prevents us from giving fully detailed notes here for the fine points of operating the system, such as choosing and feeding your worms, eradicating pests and maintaining the worm farm etc – you can visit our website for this information. However, just make sure that you cover the following points: –

  • Set up your worms in the top bin with a good (damp) fibrous bedding (or even shredded newspaper) and after a few days you will be ready to start feeding in your kitchen scraps. Cover the food with more bedding material to discourage pests and keep the lid closed.
  • Make sure the worm farm is never allowed to dry out, by sprinkling water over the bedding periodically, if there is not already enough moisture coming from the food scraps.
  • When the top bin has been fully productive for a while, the worms will multiply and compost will be start accumulating from the worm castings. When the quantity of compost is meaningful, stop putting feed into this bin and swap over the upper two bins by putting bin No 2 to the top of the stack, with bin No 1 now in the middle. Set up this new top bin with clean bedding, a small amount of the old castings and immediately start feeding your kitchen scraps into it. The worms will naturally migrate upwards towards the new food source, leaving the lower bin with only a few stragglers and ready for the harvesting of your compost within about three weeks after the swap.
  • All you need to do is to keep repeating the process of alternating the top two bins on a regular basis, taking out the compost, whenever it accumulates, and tapping off the worm tea from time to time. Use both products in your garden and grow delicious fully organic vegetables and stunning roses. Sit back and enjoy the fruit of your labours – your worms are doing most of the work anyway!

To see a detailed diagram of this simple worm farm, as described, and some illustrative photos, you can visit our web site at http://www.working-worms.com/

Happy worming!

Web Hosting Bandwidth – How Much Bandwidth Will You Need?

Bandwidth in its simplest terms refers to the amount of data that sent to and from visitors across your website during a period of time, usually measured in a month. As many website newbies are confused about how network bandwidth works and many of them asked me many times about how much bandwidth will his/her website need, in this article, I will explain this technical term plainly.

What is bandwidth?

When you visit an online website, you are actually downloading a file, which can be an HTML web page, a gif image, a video files, a flash files or a combination of all of these. With the download of these files to your computer via web server, users are able to view your website through web browser. Any time when a user downloads a file, it can be translated into the data is transferred via the server. And according to the size of your web page, the data being transferred various. For instance, the size of your homepage is 1 KB, every time people view this particular page will cost you 1 KB data transfer. If there are 100 visitors get through your homepage every day, then 100 KB of data will be transferred per day, 3000 KB per month. Of course, calculate how much bandwidth will your website requires is not that simple.

How much bandwidth will your website need?

When comparing different web hosting packages from different web hosting companies, you may notice that the allotted bandwidth various greatly, from a very small amount of bandwidth to large or even unlimited bandwidth. Therefore, it may be difficult for you to choose the right solution with the appropriate bandwidth. How much bandwidth is most suitable for you anyway? Well. I think you should take these following three factors into accounts: a. how many visitors will visitor your website? b. How many webpage will the visitors view? c. The size of your web page files, especially if there is big images file or video file in your website. For example, if an average size of a web page (images included) is 50 kilobytes and each visitor to your website viewed an average of 4 pages per month, 5,000 unique visitors to your website every month, then the total amount of bandwidth will be 50KB*4*5000 about 1GB. This figure is reasonable, however, it is also a wise choice to go for provider who offers at least 2 GB and prepare for any eventuality. And this is also a rough estimate, i.e. it is not required to download images every time the visitor make a hit to your website, since the browser will store the repeat images in the computer. You should think carefully about your situation, if you expect to launch a forum, then it will cost your more bandwidth than the ordinary websites.

Website offering files download is most bandwidth consuming

Although 2GB bandwidth may be enough for average personal blog website with simple content, it will be not sufficient you are going to allow file downloads on your website. If you are planning to provide music files,.pdf files, flash files or even video files for visitors to download then you are required to provide extra bandwidth for the download process. You can calculate the bandwidth needed with the following formula: Bandwidth needed = [(Average Page Views x Average Page Size x Average Monthly Visitors) + (Average Download per month x Average File Size)] If the provided files are of huge size, then you will run out of bandwidth in a very short period of time. Take 2 gigabyte of bandwidth for example, if your website offers a video file that is of 4megabyte in size, you will be only able to serve up 5 hundreds times of download, which does not take the HTML file into account. And a video file of 4 megabyte only shows a short period of time. So you should make sure that your monthly bandwidth will be able to meet your anticipate requirements.

Hosting is more than just about bandwidth

If you are looking for a web site hosting plan, you have to consider a lot of other factors than simply bandwidth. How about the usage of the other resource, such as CPU, RAM, as well as database connection? These are also as important bandwidth capacity. As a matter of fact, without sufficient resources on these aspects, unlimited bandwidth is mere facade. In addition, you should never overlook the server stability, server uptime, and server speed etc and also put your eyeball on complete guarantee of 30 day money back to safeguard yourself if you are not completely satisfied with the service.

Final Words

Knowing what you expect to accomplish will allow you to know what you will need. It is crucial to get an idea of your website future development before shopping around for hosting packages. By knowing what you plan to do with your website, you will have a good understanding of how much bandwidth you’re going to use. If you expect to establish a much more complicated and huge website with many video, music and large flash files, then you can be a good choice to go with a reliable dedicated server and have more control over your server as you may be charged a lot if you overuse the bandwidth provided by shared web hosting companies. If you are going to create a new small website that does not requires much bandwidth, then you are advised to sign up with some inexpensive web hosting packages offer enough amount of bandwidth to meet your websites.

5 Things to Consider While Selecting a Financial Planner

Unlike someone calling himself a CPA or a physician, just about anyone can call himself a “financial planner” or a “financial advisor” regardless of their educational background and professional experience. Moreover, not all of them are unbiased in their advice and not all of them always act in their clients’ best interests.

To ensure your financial planner is well-qualified in personal finances and impartial in his advice, consider the following five things:

1. Planning Credentials: Having a highly-regarded credential in financial planning, such as Certified Financial Planner (CFP) or Personal Financial Specialist (PFS), confirms that the professional you intend to work with has acquired the education and experience necessary to serve as a financial planner. CFP and PFS credentials are awarded to only those individuals who have met the certification requirements of education and experience in planning for personal finances. In addition, they have to pass the certification examinations and agree adhere to the practice standards and continuing education requirements.

2. Subject Matter Expertise: Financial planners are planning professionals, not necessarily subject matter experts. For example, a financial planner will be skilled in tax analysis and planning,but unlike a Certified Public Account (CPA) or an IRS Enrolled Agent (EA) he might not necessarily be a subject matter expert when it comes to tax rules Similarly,a he could be skilled in chalking out an investment plan, but unlike a Chartered Financial Analyst (CFA) he may not be an authority in the subject of investments. Work with a financial planner who is also a subject matter expert in those areas of personal finance that are important in achieving your financial goals.

3. Client Specialization: Not all financial planners serve all types of clients. Most specialize in serving only certain types of clients with specific profiles. For example, a personal planner may build his expertise and customize his services to serve only those individuals and families who are in certain professions, or a particular stage of life with specific financial goals and net worth. Ask whether the planner specializes in serving only certain types of clients with specific profiles to determine whether he is the right fit for your situation and financial goals.

4. Fee structure: The fee structure largely determines whose interests he serves best – his client’s or his own. A Fee-Only professional charges only fees for their advice whereas a Fee-Based professional not only charges fees but also earns commissions, referral fees and other financial incentives on the products and solutions they recommend for you. Consequently, the advice from a fee-only one is more likely to be unbiased and in your best interests than the advice from a fee-based financial planner. Work with a professional whose fee structure is conflict-free and aligned to benefit you.

5. Availability: He or she should be regularly available, attentive, and accessible to you. Ask the planner how many clients he currently serves and the maximum number of clients he is planning to serve in the future regularly. This clients-to-planner ratio is one of the key factors in assessing your planner’s availability to you in the future. Also, ask which planning activities are typically performed by the planner and which ones are delegated to a para planner or other junior staff members. Lastly, make sure the planner is easily accessible via phone and email during normal business hours.

Once you have shortlisted a few well-qualified and unbiased financial planners in your local area, consult the ones who offer a FREE initial consultation first. During the initial consultation, assess the planner’s availability and any other professional attributes you are seeking in your financial planner.

Having a well-qualified and unbiased financial planner by your side is extremely important in your journey towards your financial goals. When searching for one, consider the planner’s professional credentials, client specialization, subject matter expertise, fee structure, and availability to select the right financial planner for your needs.

Safety Tips on Doing an Oil Change

Probably one of the first safety tips to share when you’re going to do an oil change on your car engine is to be ready for the oil spills, the grease, and the dirt. If you’re a squeaky clean kind of person, then maybe you would rather bring your car to an auto repair shop and let them do that for you. But of course, changing the oil yourself is more practical and you get to save more money every year as change the oil periodically.

Now before starting out on the task of changing the oil in your engine, prepare the tools you need first. A preparation of all the things you need will make the job easier and with no hassle. You will especially need lots of old newspapers or cardboards to cover the floor and protect it from spills. Oil filters, wrench set, an oil container, a funnel, and new oil are a given in this task, of course. Do not forget to wear gloves, too. Some people change the oil with bare hands but there is always the option of wearing gloves for extra protection.

Make sure that the spot where you’re going to do the oil change has a level, flat, and solid ground. Drive around your neighborhood first to heat the oil and make it thin and easy to drain from the engine. Once your engine is warm enough, you can then park your car on the spot for the task at hand.

You can wait a while to cool the engine a bit. Thin oil that is easily drained is good but we wouldn’t want to burn our hands now, do we? Make sure you’ve placed your car in gear and the parking brake is set firmly. You can block the tires with a rock or brick for extra measure. You then jack your car up, but do not settle only for that. Use jackstands to keep the car aloft to help keep it firmly there. Don’t get under the car unless you are very sure that the car is stable being held up.

Now with the car settled, the ground covered with newspapers or cardboards, the tools prepared, and you protected with gloves and work clothes, you’re ready for the task of changing the oil. Just remember to be careful when draining the oil since it may still be hot. Also make sure your face is out of the way when draining it.

When you’re done with changing the oil and screwing the engine close, start looking for leaks. Start the engine and run it for five minutes or so while checking if there are leaks or not. Afterwards you can clean up. Throw the newspapers and oil containers away. Place the used oil and container in a sealed bag and take it to the gas station or oil recycling center.

Another important reminder is to remember that oil disposal should be done correctly. Improper oil disposal has been a hot issue, and is considered illegal and damaging to the environment. It is recommended that you drop your old and used oil at gas stations that will accept them, at no charge. There are regulations for proper oil disposal and people doing an oil change on their engines should be well aware of it.

All About Your 3G Internet Service

In the technology circle, there is much hue and cry about 3G internet services. It is a known fact to everyone that 3G stands for “3rd Generation”, but very few are aware of this technology from its core. Basically, it’s an initiative taken by the International Telecommunication Union to create a global wireless standard for mobile internet access. However, it requires a minimum mobile internet access speed which is comparable to DSL (Digital Subscriber Line) internet speed. To meet the technology standards, there needs to be high-volume voice services.

Unlike its predecessor 2G (2nd Generation) technology, which was evolved around voice applications including talking, call-waiting and voicemail, 3G technology emphasizes on internet and multimedia based applications that facilitate web browsing, music downloads, video conferencing etc. However, to access 3G network, your device need to support an information transfer rate of at least 200 Kbit/s. With the increased demand for high-speed internet services, the popularity of 3G is also surmounting. The technology has multiple benefits to offer, some of which are discussed below:

High-speed Internet on the Go: Before the advent of this technology, it was almost a dream to get access to high-speed internet on the go. Modern developments in mobile technology coupled with 3G has created great opportunities for users to surf internet at a blazing fast speed, even while they are travelling.

Reaches Remotest Corners: It’s easy to find 3G access at places where wired connectivity is difficult to install. This helps minimize the gap in internet access in rural areas or areas with limited connectivity. The speed sometime exceeds the speed of dial-up internet services.

Affordability: 3G standards benefited the rural people to a great extent. While it’s expensive to set up wired connections at homes, the wireless internet costs less and offer better speed to the users. With the development of this telecommunication technology, users can now get high-speed connectivity even on their mobile devices.

Multimedia Usage: Both corporate and personal consumers benefit from the service as it facilitates the use of diverse multimedia applications and enhances the wireless internet experience. It enables real-time video conferencing, music download at a faster speed, uploading and downloading files at a speed that equals to wired broadband services.

Stay Entertainment: Internet offers multiple ways to keep the users entertained. For lightning fast internet speed and seamless network availability, users can enjoy online gaming, listen to their favorite music or watch movies online with their 3G internet connection.

Though, 3G internet technology is getting momentum both in urban and rural areas, there are still some places where this technology is not as effective as metropolitan cities like New York and San Diego. While telecommunication experts are hopeful to enhance the reach of both 3G and 4G (4th Generation) networks and make the services more affordable for the users, the increased traffic and the usage of mobile devices are the two main issues of concern for the tech experts. Moreover, to sustain a balance in the environment, there needs to take more precautions, as wireless rays often cause harmful radiation, which have adverse impact on the environment.

Discover Search Engine Optimization Website Promotion

Ready to see your website on top search engine returned pages? Introducing … Search Engine Optimization Website promotion (SEO).

Greetings!

Before we start, Do an exercise- type "Click here" keyword in Google and see the 1st page that pops up. You'll find Adobe Reader within the top 5 positions, now go to their website and try searching for "Click here" on the whole website ..

What do you see? Is there even a single instance where they mentioned "Click here" on the entire webpage? Amazed? Want to know the secret?

Just stay connected and you will get it!

Before moving on, for those of you who do not know, when we type a particular keyword in Google search box, it shows us two kinds of results;

A). Organic Search results – that essentially depends on how important and useful Google thinks that site is for the keyword typed in. (This is based on certain factors discussed later).

B). Sponsored Results – These are the ads provided by the users.

Now, let me present to you some stats that will give you an idea of ​​the power of SEO; The traffic that the second search result gets is around 20% lower than the first search result. The largest fall percentage wise is going from search result 10 to 11 (moving to second SERP). It sees 150% fall in traffic! 77% of users prefer Organic results over sponsored results while searching and around 67% users prefer Organic search results while purchasing. 50% of SEO campaign saw around 500% ROI, while just 22% of the paid campaigns were able to achieve this figure.

What say? Now suddenly SEO looks important to you, does not it?

There are around 200 factors that can affect your rankings in SERP with Google changing its algorithm like 300-400 times a year. It changed around 500 times in 2009! However the most important factors are as summarized below;

Content Creation: This is the most important factor affecting your search visibility. Google is now giving more importance than ever to your contents. With growing sophistication level of Google search algorithms, (mark it, italicize it, underline it); Content creation is most important factor for any increase in your search visibility.

Your content should be unique and original. Plagiarism is highly penalized by Google.

Keyword Optimization: As the video explains that Google carries on a search for the keywords typed in, the results shown are in order of how your website appears to be relevant to Google for that particular keyword. Remember you are competing with millions of other similar WebPages, so to appear among the top results, you should display the importance of that keyword to your website. How to do this? Simple.

-The keyword density should be optimal around 15-20% for 200-300 words. However DO NOT stuff your content with keywords or Google will mark it as spam. -Underline, Italicize, bold your main keywords from which you hope to be found. -If you upload an image make sure that it should be named as one of your keywords. -The spiders start analyzing the pages from top leftmost word so it is always a good idea to start off with your main keyword. -Choose the keywords carefully do not just go based on number of search per unit time but do consider the competition involved with the keyword. You can do keyword research on Google AdWords Keyword Tool. (It's free!). -Use your keyword as your Anchor text. -Add meta tags (meta tags actually appear as snippets on the SERP – refer the 1st figure).

Site Architecture: Recently Google launched a search algorithm known as Caffine. It has improved the search speed manifolds plus now Google lays more emphasis on each and every Webpage of a particular website. So, each page of your website should be well optimized, should be linked with one another and most essentially with pages getting the highest amount of traffic.

So if you have a page getting high traffic, do not just rely on that, optimize each and every page of your website. It becomes more important if you are an ecommerce website, while advertising a manufacturers' product you should modify it so that it looks unique, as amazon is doing. It used to put the exact ad on its deep buried down pages and used to draw a huge traffic to its landing page (Landing page is the page that appears when a potential customer clicks on an advertisement.) But now it has not only started to Optimize each and every page but also changes the content as already stated; Plagiarism is highly penalized.

Link Building: This is another very important factor; Remember I talked about Adobe getting a high rank in SERP for the keyword "Click here" even when it does not use the word even a single time on their own webpage. Well, here's the reason; You must have seen many times, to read a particular file or to view certain video you need to install Adobe reader or player respectively, the website specifically mentions "to download Click here" and this happens in most of the websites having high page rankings And search visibility themselves, what happens is that they actually link to Adobe through the Anchor text "Click here".

So, your search visibility depends on the importance of the sites that links you. When a website links you, Google considers it to cast a vote in your favor, greater the importance of the site and greater the number of votes you get, more reliable is your website to Google and hence your search visibility increases. WebPages linking to the websites linking you directly also have an impact on your search visibility. Moreover, you should always link the pages of your website with one another.

This was all about SEO, hope you enjoyed it.

Seven Cover Reviews of the Best Travel Trailer Covers Sold on the Internet and Retail Stores

Usually an outdoor enthusiasts begins to show interest in a travel trailer when they feel that they have outgrown the “sleeping in the outdoors or tent” phase and are ready to enjoy the luxuries of home and yet still have that feeling of living & camping outside by the ocean or lake or in the mountains or desert. Purchasing a travel trailer is an investment that the RV owner hopes will last for many years and numerous excursions. Travel trailers can and will last for many years, sometimes decades. The interior will keep its looks as long as it is protected from sunlight exposure. If an RV is left uncovered the sun’s UV rays will beat down on the camper and fade the interior upholstery, curtains, blinds, carpets, and bedding. The exterior will show its age a great deal faster than the interior. In only a matter of years a travel trailer that is left unprotected from the weather, will exhibit quick and steady exterior damage when the decals fade, crack, spilt and eventually wear off. The plastic window and door seals will turn gray to black in just a year. The welded seams that connect the sides will expand and contract with every snow fall because freezing/melting cycle that occurs when the snow melts on the roof crevices but remain in the crevice, then re-freezes in the tiny, microscopic crevices. These seams will expand inevitably with the freeze cycle that causes a widening of the connecting seams. This constant cycle of water freezing, melting and re-freezing will eventually cause problems with the roof which results in very costly repairs.

The easiest way to prevent the aging process on your travel trailer is to cover it with the best RV cover for the area in which the travel trailer will be stored and for the time in which you will be storing your camping trailer. With so many RV covers on the market how are you going to be able to find the cover that you need?

For the most part, all of the deluxe RV storage covers discussed in this article are sold on the Internet (as well as Walmart, Sears, and Cabelas) and are basically made of the same material (polypropylene) with few differences. Advertised as deluxe winter snow covers these travel trailer RV covers, (Expedition, ADCO, PolyPro 3, Camco and CoverKing) are generally made of triple-layered breathable non-woven polypropylene. The roof/top of the cover is made to accommodate the AC on the roof and is usually large enough to extend over the sides to protect the awning. At the joining seams where the roofing top meets the single layer of polypropylene sides there are vent flaps that allow the cover “to breathe”. These vents prevent wind friction and moisture buildup that would cause mold and mildew to develop. The sides have several long zippered entry panels that will allow you access to your travel trailer during the storage period. The entire cover is usually secured with an integrated tie-down strap system with adjustable click-close buckles and tension panel flaps in the front and back of the travel trailer that reduce cover stress when tightening or loosening the straps on the cover. This gives the RV cover a semi-custom fit. The major differences between all of these winter snow covers comes in the price and the length of the warranty of the product.

Winter Covers for Travel Trailers 20-33 ft Cost & Warranty

Expedition by Eevelle Cost: $205 – $321 Warranty: 3 years

ADCO Designer made with Tyvek Cost: $262 – $365 Warranty: 2 years

Poly Pro 3 by Classic Accessories Cost: $273 – $341 Warranty: 3 years

Camco Ultraguard Cost: $262 – $415 Warranty: 2 years

CoverKing 600 Denier Presidium Cost: $375 – $575 Warranty: Repair for 1yr

When a travel trailer is stored through the summer in the extreme Southeast and Southwest, the cover must be made from an extremely rugged durable woven material. Travel trailers that are in the sun year-round must have a cover with ultimate UV protection. Winter snow covers (like the Expedition, PolyPro 3, Camco Ultraguard, CoverKing Presidium & the Tyvek ADCO cover) disintegrate within a few short months if they are used to protect the RV through the summer. The non-woven fabric cannot stand up to the intense UV rays in this area of the United States. There are two RV covers made of woven material. The first cover that is made with the newest technology in UV block protection is called the PermaPro RV cover made by Classic Accessories. This RV cover is backed by the newest technology in extra strength UV block protection. The PermaPro cover is made of a light weight extra strength ripstop fabric that is tear resistant with nylon reinforcements in the material. The fabric resembles that used in parachutes and athletic wear. This water-repellent fabric repels rain and snow to make it an all season protective RV cover. This travel trailer cover ranges in cost from $375 – $505 and is backed by a four-year warranty.

The Goldline RV cover sold by Eevelle has long been recognized as the best RV cover by customers and dealers alike. The Goldline RV covers are designed to outperform every other RV cover in all the critical categories of RV protection- strength, durability, water repellency, etc. The extra strength yet supple Goldline Tru-weave woven fabric can handle the strongest winds and can stand up to the extreme UV rays of the sun as well as being a water-repellent rain & snow semi-custom storage cover. This travel trailer cover ranges in cost from $455 – $578 and is backed by a five-year warranty. The Goldline is also the only RV cover made for small travel trailers (10 – 20 ft.) as well as the extremely large ones (up to 46 ft. long).

PermaPro and Goldline are the only extra strength travel trailer covers that can be used as summer storage covers. Their woven design stands up to the winds that accompany winter and foretell the change of seasons. Both of these covers are truly all season RV covers that will protect the investment you made into your travel trailer as well as all the upcoming vacations & excursions you will take well into the next several years.

Advertising As A Tool Of Communication

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

The Benefits Of Opting For Drone Photography Solutions

When taking photos, most experts state that taking photos over can provide them with optimal results. Because of this, more and more individuals are looking for ways to take aerial photos. Fortunately, there are different options in doing so from hiring helicopters or perhaps opting for drone photography services.

As of now, some individuals prefer drones when taking photos since it provides wonderful benefits that can make their task better. Below are some of the following.

Increased safety

One of the main benefits of opting for drone photography solutions is you can increase your safety when taking photos or videos. Of course, when taking aerial photos or videos going high is much preferred by photographers since they have a better and wider perspective. However, taking photos up in the sky can be dangerous. It gets even worse if you will be using a helicopter. Luckily, using drones in taking photos can be a safer option.

Better maneuverability

Another benefit of making use of drone photography solutions is individuals can have better maneuverability. There are cases when vibration of the engine, safety equipment as well as noise can affect you in taking photos. Apart from that, these items can also obstruct a wonderful view of a city or area. Thankfully, using drones can provide you with the best maneuverability you need.

Easy to set up

The next benefit of drone photography solutions is it is easy to set up. Surely, when taking photos most especially in the sky, you need to make use of different equipment. But, some of these items are hard to set up. Plus, you need to spend substantial time in thinking and setting up. By using drones, you do not need to waste your time since drone photography service providers make sure that their devices are ready to use. As a result, you can immediately take photos.

Environment friendly

When opting for drones to take photos, individuals can also enjoy environment friendly features. For one, you do not need to disturb the nature with the use of helicopters. In addition, drones can reduce or even prevent carbon emissions. Finally, you can also get rid of noise pollution. With all these features, you can take photos without affecting the environment.

Lower expenses

Finally, making use of drones can also help you reduce your expenses. Opting for drone photography services can be expensive. However, hiring a helicopter is more expensive. With regard to expenses in salaries, individuals can also reduce this since they can take photos on their own as long as they have drones.

These are only some of the benefits individuals can attain when opting for drones for their aerial photography.

5 Foods to Improve Men’s Health

We all know that women’s health issues are always considered something very important, as they have to give birth and maintain their health. But, when it comes to men’s health people are not much interested in it. Don’t think that it doesn’t matter, as it matter equally as than women’s health. Men are no doubt very different than woman, which means that their needs are also different when it comes to maintaining better health. The diet and exercise both matters a lot for keeping a man healthy throughout his life, hence making him fit in his older years also.

If you are a man, know that most of the food items you love eating are actually not very healthy for you. While some of them may be dangerous for you, and when it comes to maintaining a healthy lifestyle it is very important to add foods in your life which can make you healthy. With a proper diet and exercise routine you can also lower down your risks of heart attacks and any kind of cancer.

Here today I am going to tell you about some foods which can help you maintain a healthy body and mind. So, make sure that you add them in your diet.

1. Oysters

I am sure that many of you are shocked by this, but know that health experts have made this food item must if you are willing to have a very healthy sexual life. They are filled with anti-oxidants and zinc, that will help you stay energetic throughout the day. Zinc is a very important nutrient that helps your body to repair dead cells and produce DNA.

2. Bananas

You can surely go bananas over bananas! They are the best source for quick energy and are extremely rich in potassium which helps in regulating a normal heart beat and blood pressure. Diets that are normally rich in potassium and magnesium will help to reduce your chances of heart stroke. Eating bananas also aid your immune system. Make sure that you add bananas in your diet, not only they can satisfy your craving for a sweet thing, but will provide you with tons of benefits also.

3. Fatty

I am sure that you may have not heard about it somewhere else, but keep in mind that the healthy fat and omega-3 fatty acids are one of the most required nutrients by the body. They can help increase the health of your heart, lower down your risks of strokes, and prostate cancer. You can choose from salmon, tuna, sardines and herring according to your taste. It is recommended that you should eat fish twice a week for best health benefits.

4. Broccoli

Now, it’s really weird that many people eat it because of different reasons, but today after knowing the benefits it is packed of will impress you a lot to add it in your diet plan forever. This is one of the best super foods that you can get in any season. If you don’t like its taste, then you can switch to Cabbage, Brussles Sprouts and even Bok Choy. These veggies are filled with vitamin-C and sulphoraphane which are strongly filled with anti cancerous properties.

5. Brazil Nuts

Not only these buts make a great snack, but also you can add them in your diet for a good supply of magnesium and selenium and some anti oxidants which can help you prevent heart diseases and cancers, including prostate cancer. These nuts also reduce bad cholesterol, and increase your heart’s health.