The Nature of the Internet Marketing Online Business

Since the arrival of the internet, the face of the marketing and advertising business has dramatically changed. The internet has provided an infinitely wide advertisement board where companies all over the world can post their information, product catalog and brochures. With the increasing number of products and services, internet marketing online business has become a growing industry with fair chances of good profit.

Internet marketing, also called e-marketing or online marketing, is the marketing and advertising of products and services on the internet. The definition of what it is depends on because there are several jobs within the field. For example, the owners of a manufacturing company may develop a website that advertises their own products. Some advertisers can be hired to provide ways on increasing the popularity of specific products and services. There are internet marketing groups and firms that work by optimizing website content. Some websites earn by advertising other websites.

There are several forms of marketing that utilize the web. One is e-mail marketing that is the direct sending e-mails from the company to the customers. The e-mails contain new offers and products, updates and promos. However, the biggest deal of e-marketing is focused on website development.

The primary tool and object of internet marketing online is the website. A good website displays the image the company wants to show to the public and the message they want to convey. Its web pages must be easy to navigate through and they must completely show the products and services offered by the company. If the site wants the viewers to be directed to other web pages, their links must be visible and placed at strategic spots. Most importantly, for a website to be effective, it needs people to see its content- the internet traffic. Internet traffic is the subject of competition among all the websites.

Search Engine Optimization (SEO) is a very popular internet marketing strategy. SEO explores the more technical aspects of web page design. It is the arrangement of website content and coding so that it will receive high rank positions when displayed by search engines. Referrals of search engines through SEO are free. To contrast, back then, companies simply pay search engines to include them in the search results but they are not guaranteed of high ranks. There are several firms that offer SEO services for other companies.

Other models of e-marketing include blogging, articles and review writing, and pay per click (PPC). There are sites that host blogs for free so many online marketers, many of those just at home, make use of them to advertise products. Many also post their product reviews on blogs, including referral links. In the PPC system, a company hires several sites to host their links in forms of text or images. The hired sites are paid every time the links are visited by surfers. As a summary, all these methods work if the hosting website receives a good amount of visitors.

Internet marketing is practically a web with interdependent sectors, providing equal number of job opportunities- even to those at the comfort of their own home. That makes the internet marketing online business to continue to be a source of good income despite the tough competition. Experience, knowledge and creativity are required to succeed in this field.

The Internet – Now That's Entertainment

The Internet is now a source of everything from pure entertainment to up to the minute news for the private citizen, but it has not always been that way. In fact, in the early days of the Internet (before it even claimed that name), it was strictly limited in its use and no one would have dared suggest it to be used for any frivolous. The Internet was originally conceived of in the early 1960's as a way to enable multiple computers to access information for research and development purposes in the scientific and military communities.

By 1970, several major universities had super computers sharing information between research groups and libraries as well as changing an early form of email. The increase in information necessitated a way of indexing and organizing the information that eventually led to simpler codes, hypertext and ease of use in the 1980's. Initially, the government funded the development of the Internet, so commercial use was prohibited without it was directly linked to research or education.

Everything changed in the late 1980's and early 1990s, when independent commercial networks sprang up in response to the ease of use and smaller, less expensive computers for office and home use. Since these independent commercial networks could pay for their own Internet connections, they could route to each other and bypass the government's "backbone." By 1995, the World Wide Web was in full swing and the government was out of the Internet business.

Predictably, as soon as the Internet was open to the public, individuals changed its look. Individuals wanted more than just a way to conduct business or do their banking, although such practical applications were certainly popular. Today's Internet provides information, ease and more than anything else, entertainment to home users.

The entertainment industry quickly jumped on the Internet bandwagon by distributing movie trailers, early release teaser chapters from new books and lots of press photos for always-interested fans. They created entire websites dedicated not only to networks, but also to movies, particular television shows and even particular fictional characters. Today, many televisions shows have mirror websites with special features that add to the viewer experience. For instance, if you love the show "Monk" on the USA Network, you can play games relating to the character's peculiarities, take quizzes about past episodes and enter contests to win prizes or learn more about the characters to enhance enjoyment of the show. That's savvy marketing.

In an entirely different vein, the Internet brought entertainment of other kinds right into the home that people previously had to go to, not the other way around. Video poker, arcade games, and downloadable streaming video all mean that you can be entertained 24/7 without ever leaving home. Users can play a few hands of cards or enter a tournament. There are tournaments going on around the world at any given time. It's even possible to play a classic pinball game by downloading it to your computer.

In fact, the face of entertainment has changed considering by allowing individuals to upload their own photos and videos for the world to see and even script and edit their own films. The Internet has made us all amateur photographers and videographers with a potential audience of millions thanks to YouTube, Flickr and other programs. Not only does the Internet provide us with 24/7 entertainment, it allows us to provide the world with entertainment that we've made. Upload a clip of that amazing wipe-out you made on the slopes during your last ski trip and you'll be amazed how fast you become entertainment for millions of viewers.

Some of the most popular sites on the Internet are celebrity gossip sites. It's human nature in today's hectic world, when we're all hunkered over our computers hours every day working to earn a living, to want to click over to a gossip site for a few minutes and check out how "the other half" lives. It's harmless entertainment news that reassures us that lives are not so bad, and we get the guilty thrill of checking out the photos.

With so much instant gratification at our fingertips, the Internet has changed the face of entertainment forever. With the Internet in almost every home, you can no longer feel there is nothing to do. After all, there's always something entertaining just a click away.

What Should Matter When Choosing A Software Development Company?

Different businesses require varying software solutions to make processes smoother through all departments. The best you can do as a business or individual is to choose a software development company you can trust to offer you the best solutions for the needs you have. With the increase in software technology companies, you can only get the best when you know what matters most in finding the perfect solutions for your line of business.

Professionalism – Only professionals will be in a position to develop a professional program or software application for you. The software technology company should therefore give you that professional impression from their website appearance to media interactions. If possible to physically visit the company then you can do so just to see how organized, professional and clean the offices are and all. Professionalism goes hand in hand with efficiency so choose a company you can fully trust in.

Technical ability – Find out what type of work the company handles and the kind of projects it is open for. Their official website may be the best place to find out exactly what sorts of software projects it handles and the project sizes it can handle. If the line of development matches yours, then you can check out past work and examples provided so you are in a better position to decide whether it is the most suitable company for your needs. If you are looking for bespoke software development or one that is specific to your business needs, then you want to ensure that you are about to choose a company that can effectively handle you and provide you desired outcomes.

Experience – At the end of the day you will want your bespoke software to match your business setting and actually work in real business situations. Experience in developing similar bespoke software therefore should matter when looking at a development company. Find out the kind of experience the company has in your industry and your kind of projects. Some experience in your line will put the company in a better position to deliver software solutions that are effective enough. It also means that they have an understanding of the market issues you face and can create reliable solutions for the same.

Reputation – Testimonials can go a long way in telling you just how well-placed the company is in handling your software project. It helps to choose a company that has a reasonable past projects record. The history of its methods and practices can help you decide whether to go right ahead and work with it or to look for a better company to handle your software needs. Use all means possible to find out what kind of reputation the company has and how it handles and communicates with its clients to ensure that only best quality solutions are achieved in the end. Look out for any awards and recognitions too to give you a clearer picture of just how trustworthy and professional the company is before going ahead with your project.

Top 10 Internet Marketing Tips for Beginners

In this article I’m going to give you 10 simple but effective internet marketing tips and also some useful resources to go along with these.

1. Make a YouTube channel

A YouTube channel is not only very easy to make but also easy to manage. According to most internet marketers, video is the future of traffic as it continues to grow at a rapid pace year after year. So if you are not into blogging yet, you may begin your internet marketing journey by opening a YouTube channel. Additionally, you can repurpose things to your blog from your YouTube channel when your blog is up and running.

2. Build social media presence

Facebook alone has over one billion active monthly users and other social media such as Twitter, Google+, Instagram, Pinterest have hundreds of millions of users as well. Social media allow you to connect with your target audience on a whole new level.

3. Create your personal blog/website

As an internet marketer, you should have a blog or website of your own. You need it because it gets you targeted traffic and allows you to build your brand. Above all, it helps people find you in search engines.

4. Keep track of your numbers

Setup Google Analytics for your blog. It will allow you to know which contents are doing well and which ones are doing poorly.

5. Email marketing

Setup email marketing campaign right before your site goes live. Start collecting emails right away. You can offer some freebies so that people are encouraged to sign up to your newsletter. There are a number of companies available on the web that offer both free and paid email marketing services to website owners. Some popular email marketing service providers are Aweber, Mailchimp, Convertkit, Constant Contact etc.

6. Start podcasting

A podcast show is just like your own little radio show. You can use various platforms to host and stream your podcast files. Sites like Apple iTunes, Libsyn, Podbean, SoundCloud etc. offer podcast hosting services. You can also use Archive.org that offers podcast hosting for free (unlimited disk space and bandwidth).

7. Content redistribution

Learn how you can repurpose your existing contents and redistribute them on sites like LinkedIn Pulse, Ezine Articles, Hub Pages, Medium and other authority sites. Also post alternative versions of your YouTube videos to other streaming sites such as Dailymotion, Vimeo etc. Turn your videos into slideshow using MS PowerPoint and then share them on SlideShare.

8. Help people solve their problems

Create accounts on Quora and Yahoo Answers. Find out questions that are related to your niche. Try to answer questions and mention your website/brand name in your answers if relevant.

9. Advertise on Facebook and Google AdWords

In most cases, Facebook advertising is cheaper than Google AdWords. Facebook also provides more in-depth ad targeting options. So try to make the most out of Facebook ad by targeting user group more precisely and effectively.

10. Outsource some of your workload

Internet marketing job actually involves various types of tasks e.g. writing, video making, website and content management, reputation management, link building etc. You may hire freelancers from sites like Upwork, Freelancer or PeoplePerHour to do some of these tasks for you. It will help you grow and expand your business more quickly.

Choosing Your Wedding Photographer – Wedding Photography Styles Explained

You’ve chosen your date, booked your venue and started shopping for dresses. Now you’re looking for a wedding photographer. There are a lot of styles of wedding photography out there, and while people in the industry might know these styles inside out they be confusing for couples. Remember as well that not only are you picking a style of photography, but different types of wedding photography can make different demands on your time on your wedding day.

Picking the style of photography you want at your wedding boils down to three things. What style of images you want, how long you want to spend with a photographer on your wedding day, and most importantly of all your own personality and comfort in front of the camera.

There are plenty of different photography buzzwords out there. Vintage, editorial, artistic or contemporary are just a few. Perhaps more confusingly they are used by different photographers in different ways. Ultimately it is up to couples to ask plenty of questions and do plenty of research before picking a photographer, and to rely on seeing full set of photos from completed weddings Do not rely on the best five or six shots from several weddings to make a choice.

Wedding photography styles are a compromise between producing fantastic work and keeping to a timetable. A photographer might produce brilliant photos, but if he takes too long to produce them you probably won’t enjoy the experience.

Traditional (or Posed) Wedding Photography

A lot of people think of traditional wedding photography as endless stuffy group photos where everyone looks stiff as a board. Worse still, the different collections of people seem to go on forever. I think there is a fashion to be down on traditional wedding photography, but the actual working framework is still the same for most wedding photographers. The photographs may be more stylish but the actual experience on the day for the bride and groom is very similar.

There is always a trade off between the type of work a photographer does and the time it takes to shoot it. More formal posed photographs will take longer to set up and achieve. Any photographer who produces artistic posed work will need a certain amount of time to produce his best work. It is important that you find out how much time he will need, and work out how it will fit into your day. There are photographers who spend a couple of hours on formal shots. Make sure you are happy with giving over that amount of time on your wedding day. If you are not that comfortable in front of the camera you may find this type of photography more difficult. A good photographer should be able to help you and put you at your ease but for many individuals it can still seem a bit daunting.

Reportage Wedding Photography (Wedding Photojournalism)

If traditional is all about posed photographs, then reportage wedding photography is the opposite. It relies on capturing moments as they happen, and is more like a fly on the wall documentary. This form of wedding photography means that the photographer spends most of his time in the background, and so has become increasingly popular with couples. Weddings are also increasingly less formal than they used to be. Documentary wedding photography demands a different skill set from traditional wedding photography so you have to make sure that your photographer has the correct photographic background and can show you full weddings to back this up. Wedding photojournalism is more about a complete set of pictures from the whole day than a set of a dozen highlights. There are photographers out there who will jump on the latest bandwagon to gain business, but still use the same old style they always have. Wedding photojournalism is all about anticipation and being in the right place at the right time. It is not about closely directing people, so it puts many traditional wedding photographers outside of their skill set. There are some less ethical photographers who will use the latest buzzwords to improve their search engine presence, but still shoot the same tired old pictures.

If you are reticent about having your photo taken, wedding photojournalism is probably your best choice. The photography happens without you really realizing and you’ll look your natural best.

Although these two approaches might appear polar opposites, in reality most wedding photographers will offer a blend of these two styles. There are not many wedding photojournalists who don’t shoot at least some formal photographs and traditional wedding photographers will shoot informal pictures as well. Find out what proportion of each a photographer likes to shoot, and better still ask them what they like to shoot the most – chances are this is what they are best at.

Vintage Wedding Photography

Vintage wedding photography is a style that has been coming into vogue recently, but in lots of ways its a hard one one to quantify. Vintage can mean anything from using old film cameras during some of the wedding to just a different approach to post production to produce ‘vintage’ looking digital files. There are some great photographers out there, but bear in mind that if you are receiving files that are heavily edited in a certain style, you run the risk of your photos looking rather dated a few years later. If I was hiring a vintage style photographer, I personally would want at least some of the wedding shot on film, I’m not a huge fan of faking things. As always ask questions, see examples and make an informed decision.

Editorial Wedding Photography

This wedding genre is inspired by the fashion editorials of glossy magazines, at it’s best it can produce fantastic high-end images. To produce this successfully on a wedding day the photographer needs to be highly organised, and would probably need an assistant to help set up some of the shots in advance, although that would depend on his or her style. Do your research to make sure that the time requirements for this type of shoot fit in with your plans. If you really like this type of photography but don’t want to devote too much time to it on your wedding day, consider booking a separate photo session after the wedding. Often describes as a trash or cherish the dress shoot, a separate photo session might be the best way to get the wedding day you want and the photographs you’ll love without losing a huge chunk of your wedding day. It also means that you and your photographer can pick the ideal time of day for the right light and you have scope for rescheduling if it’s pouring with rain. In many countries, particularly the US, high end wedding photography is evolving towards three shoots: the engagement shoot, the wedding day, and an editorial session. Don’t necessarily think that it all has to be done in one day.

Artistic or Fine Art Wedding Photography

Essentially an evolution of traditional wedding photography, this type of photography offers a contemporary take on the traditional set of posed photographs, although these are both terms that have been somewhat over used by the photographic community, so again do your research. At its best this genre can produce moving romantic images, but some photographers can over use the same poses, so it can feel a bit impersonal. Ask to see lots of shoots and don’t be afraid to input your own ideas at your pre-wedding meeting.

Conclusions

There are lot of styles of photographer out there, but the main thing is to look beyond the catchy buzzwords and look long and hard at portfolios. Ultimately it is the competence of the photographer you are hiring that really matters. Experience, personal service and professionalism are what ensure a consistent standard of photography from wedding to wedding, and the consistency and ability to deal with the different shooting conditions that present themselves throughout a wedding day. Their portfolio should show a good balance of shots from bridal preparations to the first dance. Ask questions about how much time they will need to complete those all important formal and couples shots, and work out how much time you are happy to give. Even with more observational styles, planning and communication before the wedding is vital to get the best results and to get them efficiently. Keep to the guidelines and you are sure to have a memorable wedding day with photos to match.

Avail Digital Marketing Services To Transform Your Business

A strong marketing strategy is not a choice, but it has become a necessity for every business be it a startup, medium-sized company or large organization. Every business is struggling to keep up with promptly evolving customer behavior. A personalized marketing strategy can help a business to know what customers wish for.

When implemented in a right manner, a marketing strategy can show noticeable results in the context of ROI, traffic and online visibility. However, achieving desired results is not so easy. In order to get the most out of it, the marketers should go on board on a range of digital marketing services to transform the way they promote their businesses.

A successful digital marketing campaign includes professional strategies, structures, and top-notch technologies, along with professional experience. The experts utilize cutting-edge digital marketing techniques to drive bottom-line development of a business. If you run an online business and would like to grow by leaps and bounds, it is the time to hire a digital marketing expert. If you are still confused, here are some reasons why you need an effective digital marketing strategy for your business –

Get a direction

Many businesses don’t have a clear motto and aim. They don’t know what they want to achieve exactly. The experts set the goals keeping in your mind your expectations and utilize the best methods to achieve them for you. The marketers start the work by outlining the business goals. Planning, execution and management, etc. all the responsibilities are carried out by the professionals.

Know your market share

In order to satisfy demands of the customers, it is essential that you know your market share. The experts analyze customer’s behavior, buying tendencies, competitors and many more things to let you know where you exists the market. Social media marketing is one of the advanced and useful digital marketing techniques that allow a business to know the customers. The experts increase engagement with customers by making a strong and dynamic presence of clients over social media.

To be in competition

Online marketing is not a one time job, it is an ongoing process. If you are not utilizing avant-garde digital services, your competitors will move ahead to you. Every day, many companies are launched over the internet with a common goal to achieve success and increase profit. Without proficient marketing plans, it is not possible to survive in the competition. Having a professional digital marketing partner may enable you to lead the battle. Don’t give up if a marketing plan is not offering quick results, be patience and wait for productive results.

To build loyalty online

Gaining confidence of your clients is not an easy thing to do, it requires constant efforts. By utilizing right kinds of marketing services, you can build and maintain trust and loyalty among clients about your brand. The marketers know how to make the clients remember you with online reputation management and branding. Blogging, content marketing and social media activities, etc. can help you to build loyalty among target audiences.

Know your customers

A successful marketer always understands the mind-set, needs and expectations of the clients. If you don’t how what your clients very well, it is time to invest in an effective marketing campaign. The experts evaluate the clients, identify weakness and address them to nurture your business.

Go beyond the boundaries

With traditional marketing techniques, you can grow, but can’t reach the edge. Digital marketing services allow you to go beyond all the boundaries. By investing in SEO, social media marketing and PPC, etc. you can enlarge your reach to your potential customers.

Encourage customer engagement

Professional digital marketers understand the worth of customer engagement for the growth and popularity of your business and they encourage it using various tactics. They segment the customers according to your interest and allow you to interact with them.

In order to accomplish your goal, opt for a right digital marketing company that can carry out the jobs in an efficient manner keeping in mind your business nature, target audiences and specific objectives. Choose a reliable company that is engaged in offering top-notch digital marketing services according to the latest trends.

Online Classified Ads – An Example of Internet Marketing Strategies

Online Classified Advertisements or Online Classified Ads are a great way to advertise a business through the internet. Traditionally, you can see classified ads by reading newspapers and magazines and online classified ads just work the same way that it does but on a wider range of people who will get to see your advertisement.

When putting an ad on a newspaper, on television, or on the radio, your prospect customers would be limited to those who will read, watch, and or listen to your advertisement, while doing an advertisement online can boost your number of prospect customers for your business from, say, nationwide to worldwide.

Furthermore, online advertising are a lot cheaper than advertising through TVs or radios. There are also hosting websites that would offer free advertising to their customers. Doing online advertising is a great advantage and may even bring in new customers for your business at little or practically no cost.

Using Online Classified Ads Effectively

There are some similarities with online classified ads and the traditional classified ads, like to attract customers there still has to be the element of drawing in the right customers. For this reason, the online ad must be appealing to the target market of the business that it would catch the attention of your desired target market instantly. Also, it is wise to find a host website for your online ads that provides a lot of hits so your online ads will be seen very frequently. Also make sure to read the rules of your host website before posting your online ads.

An example of using online classified advertisements effectively is by putting your advertisement through Google. Google scans classified ad hosting websites for your business, some of which you might see are advertising websites that would let you advertise your business online free of charge.

Rather than advertising through plain text, most advertisements online can now be seen by the use of animated web banners that can be seen through various websites. If you are planning to do this, make sure that your online banner would be eye catching, pleasing to the eyes, can catch the attention of your prospect customers immediately, and may include interactivity so that people would want to click on your web banner.

Other Alternatives to Online Classified Advertising

Always remember that finding a host website to publish your online ads is not the only way to advertise your business through the internet. There are lots ways you can advertise your business online.

Examples of these are joining web forums, writing articles through the internet, having your own blog and, say, putting your products there, submitting your products through search engines, using website affiliates to your website, or maybe even chatting with people through various instant messaging services throughout the internet.

Even though online classified advertising is a great way to advertise your business, do not forget that traditional classified ads are still useful until today. There are still a lot of people out there who do not go online and would prefer reading the newspaper or watching the television. You can always mix offline and online advertising in order to achieve better results for your business. It is wise to use every possible marketing opportunity, especially the ones that would work the best for your business.

Ndebele Weddings

The Ndebele wedding is celebrated in three stages, this can take several years. The first stage is Labola for the bride; this is paid in instalments of both money and livestock. The second stage is a two-week sequestration of the bride during which time other women teach the bride how to be a good wife and the third stage is completed when the bride has her first child.

The groom to be sends a letter to the bride’s family to request a date for the Labola negotiation. He then has to purchase a sheep; some blankets, a broom and a few clothes for the girl’s family. The grooms parents then visit the brides parents and pay the Labola, after this they take the girl to the boys family to get to know him and his family.

Preparation for the wedding day will include writing up a guest list and sending out of the invitations, this happen two weeks before the wedding day. Food is bought and cooked the traditional way this will include ‘mielie pap’ (traditional maize meal) meat and salads, fruit, sweets and cake are served as dessert on the day.

The official ceremony will take place in a church, family members will be present for this so that they can witness the couple saying their wedding vows and the placing of rings on each others fingers. After the church ceremony the couple will change into traditional clothes and go with the guests to the girls home to eat. After they have finished to eat the couple will sit at a table, which has been especially decorated for them. Everyone present will talk to the couple and give them gifts.

The groom will then thank the guests where after they will go to his home. The oldest boy in the family will be there together with all the parents and grand-parents to give the girl an Ndebele name.

Title IX: Unjustly Blamed

On January 19, 2011, the University of Delaware cut two men’s sports teams: cross country and outdoor track and field. UD’s athletic department said the move was to stay in compliance with Title IX. However, UD is not the only college cutting men’s sports. Just recently, the University of North Dakota cut two of their men’s teams. UND’s athletic director said that Title IX was a factor in the school’s decision to cut the programs.

Title IX was created in 1972 to end gender discrimination in education programs that receive federal financial assistance. The law has made massive strides in advancing gender equality, especially when it comes to women’s sports. Many young women were given the chance to play sports that women previously could not participate in. However, the law has become a common explanation to why men’s collegiate sports teams are being cut. So how could a federal law that promotes gender equality like Title IX create an inequality for men?

The truth of the matter is that Title IX unjustly shoulders the blame for the cutting of men’s sports teams. College athletic departments only have themselves to blame. Mismanaged athletic budgets lead to the termination of men’s teams. College athletic departments are simply too proud to admit it, so they make Title IX their scapegoat. This was the case for both the University of Delaware and the University of North Dakota. UD cut two men’s teams in order to pour more money into its football program. UND cut two men’s teams as part of a $2.4 million budget cut within its athletics department. Title IX was unfortunately being used as a diversion for the real reason behind why these teams were cut.

How could colleges and universities mismanage a budget so poorly that it has to cut a men’s team you ask? Well, the answer is surprisingly simple: football. Football has the highest budget of any other college sport. College football programs are also allowed to give up to 85 scholarships. Unfortunately, there is no female sport that can counterbalance the sport of football in terms of scholarships and funding. Due to Title IX, schools must match this amount of funding for women’s sports, thus leaving the other men’s sports teams with very little to no money. In “Rethinking How Title IX Is Applied”, Frank Deford suggests to separate football from college athletic departments. He proposes to put football under the category of entertainment or appeasement of the alumni. Doing this would be in line with Title IX since football has no female analog. Once football is separated, the sport no longer has to comply with Title IX.

Even with the separation of football, Title IX is not completely in the clear. U.S. Congress must revise Title IX so it supports not only equality between men and women, but between men’s sports teams and women’s sports teams. A new revision to Title IX should be that each school should have the same set amount of money allotted to each team based on the number of student-athletes in the sport. Another rule should be that the male athlete-to-female athlete ratio should be exactly 50/50. With these new rules, women’s collegiate athletics would be exactly equal in terms of funding and number of athletes to men’s athletics.

Let’s take a fictional college, College X, for example. College A has a $74,000 budget for athletics and has 74 athletes currently enrolled. Therefore, College X’s per-athlete spending would be $1,000. Let’s also say College X has 3 sports: men’s and women’s basketball and women’s rowing. College X’s basketball teams both have 12 roster spots, thus allotting them a $12,000 budget for each team. The rowing team has 50 women on the team, thus giving them a $50,000 budget. Yet, according to the new rules, College X would be in violation because the number of male athletes is less than the number of female athletes. However, if College X added a men’s swim team with 50 roster spots, College X would no longer be in violation of the new Title IX rules.

In regards to football, the new revision should not allow the football budget at a certain school to exceed 33% of the overall athletics budget. Going back to the example of College X, College X’ s football team could not have a budget higher than $24,420, exactly 33% of College X’s $74,000 athletic budget. 33% may seem like a lot of money and a significant portion of the athletics budget, but this is only a fraction of what football programs are used to spending. “According to stats culled by Sports on Earth writer Patrick Hruby, at Rutgers, one of the slashed teams – men’s tennis – had a budget of $175,000, which is roughly what the football team spent on hotel rooms for its home games. And between 1986 and 2009, the average salaries of football coaches at 44 big-time programs rose from $273,000 to more than $2 million.” (Zimmerman) With these new rules in place, football budgets will not be outrageously high compared to the budgets of other sports teams.

With this revision to the existing law, athletic departments will be forced to properly manage a budget. Football budgets will be kept in line with the other sports programs. Most importantly, these new rules will promote equality between both men’s and women’s sports just as Title IX was designed to do.

Deford, Frank. “Rethinking How Title IX Is Applied.” Npr. N.p., 2 May 2007. Web.

Zimmerman, Jonathan. “Blame Football, Not Title IX.” Los Angeles Times. Los Angeles Times, 09 Jan. 2014. Web. 14 Mar. 2016.

The Role of Internet in Business

The internet plays a major role in every aspect of our modern life. Internet technologies play a major role in business. As a business owner, knowing the role of internet in business will help you take advantage of the powerful opportunities it offers to grow you business and make operations more effective.

Here are different ways in which the internet has contributed to the success and growth of businesses.

Communication: The internet makes communication fast and cost efficient. Businesses use internet technologies such as Skype internet and video calls, email and video conferencing to make communication virtually instant.

Growth: The internet plays a big role in the growth of businesses. It gives businesses an opportunity to reach a wider global audience. Promoting through the internet is also a way to increase sales and reach the desired growth level. Business can also expand by having an online division.

Marketing: One of the role of internet in business involves marketing and advertising. Most businesses are taking advantage of the internet to market their products and services to a global audience. The most notable internet technologies here include search engines such as Google.

Networking and Recruiting: Social networking websites play a role in business networking by connecting like-minded professionals. Through the internet, people have found business partners and great employees.

Outsourcing services:The internet has helped cut costs by outsourcing services to countries where it is cheaper to provide these services. Apart from the cost reduction through the outsourcing role of internet in business, outsourcing enables businesses to concentrate on their core services and become more efficient.

Online Shopping Role: One role of internet in business is the birth of ecommerce websites and online payment solutions that allow people to shop online from the comfort of their own homes.

New Opportunities: The internet has opened up new business opportunities and giving rise to a group of successful online business owners. This is a powerful role as anyone can now start an online business.

The role of internet in business cannot be overstated. New businesses are taking advantage of the powerful role the internet plays in business to grow and succeed at a faster rate than was previously possible. Traditional businesses are also not being left behind as they are creating online divisions. A business owner can only ignore the role the internet plays in business at the peril of his or her business.